Sapient CTO Says Blogs Are Digital Equivalent Of Pet Rock

Sapient, a business consulting and technology services company, speaks out on blogging. As posted by Jupiter Research:

It was bound to happen. Blogger backlash has set in. Witness Sapient, a leading business consulting and technology services company, issuing a “media alert” with the headline, “Blog tech doesn’t live up to blog talk, according to Sapient CTO.” Ben Gaucherin, the CTO in question, says blogs “are a fad fueled by pop culture’s desperate search for the next big thing.” When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock. [InfoWorld: Columnists]

Although I have never thought of Sapient as being a traditional consulting firm (kind of a hybrid like Scient, iXL, Viant, Diamond Technology Partners, etc.), Sapient is one of the few branded consulting firms I have heard speak out on and against blogging. Will be interesting to see if other consulting firms speak out.

Hat tip: Scoble

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[Business Consulting Pro]

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