Sapient, a business consulting and technology services company, speaks out on blogging. As posted by Jupiter Research:
It was bound to happen. Blogger backlash has set in. Witness Sapient, a leading business consulting and technology services company, issuing a “media alert” with the headline, “Blog tech doesn’t live up to blog talk, according to Sapient CTO.” Ben Gaucherin, the CTO in question, says blogs “are a fad fueled by pop culture’s desperate search for the next big thing.” When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock. [InfoWorld: Columnists]
Although I have never thought of Sapient as being a traditional consulting firm (kind of a hybrid like Scient, iXL, Viant, Diamond Technology Partners, etc.), Sapient is one of the few branded consulting firms I have heard speak out on and against blogging. Will be interesting to see if other consulting firms speak out.
Hat tip: Scoble
When it comes to Business Consulting, there are few things more important than going to the source of the best information. I’d like to compliment the author of this post on providing great information to the reader.
Posted by: Business Consulting Pro | November 06, 2010 at 10:19 AM